CONCEPT DEVELOPMENT - In the launch portion, our team determines and defines market positioning. Skye Marketing establishes the needs and details on target markets, initial pricing models, and revenue and absorption forecasts.
STRATEGY DEVELOPMENT - During this phase, the team leverages the data and turns it into a rock-solid foundation for the marketing strategy by refining project goals, determining pricing and phases for product releases.
CREATIVE DEVELOPMENT - With input and guidance from our clients, we manage all of the creative assets for each development project, ensuring brand continuity and exceptional quality in time for each phase.
Project Naming & Identity
Photography & Videos
Online Communication (social/email)
Project Leads & Sales
Brochures, Floorplans, Feature lists
Sales Centers & Showhomes
Phase Two: Performance
MARKETING PERFORMANCE - Our in-house team is continuously in the process of reviewing and evaluating marketing strategies, in both local and international markets, throughout the life of a project, and implementing real-time changes as required to maximize results.
SALES PERFORMANCE - Our local and global sales strategies involve many steps including assembling, high-performance coaching, and rewarding a focused and dedicated sales team, along with producing sales reports, database maintenance, and administration.
COMPLETION COORDINATION - This is the critical follow-through phase, where our team finalizes the entire sales process, managing every aspect of completion, ensuring a smooth transition to the final possession date.